Nobody likes price changes. Especially not me. I've been putting off making the changes for months but I can't really delay any longer. In the eighteen months I've been in business, living costs have increased, I've moved to Kent (increasing living costs even more) and the good lady and I have decided to think seriously about adding a little fella to our household.
When I first started Lead Legion Painting Service some eighteen months ago, friends in the industry were already telling me I was under-pricing my services. Since then my painting has improved considerably. I still paint the same number of models in any given day, but the quality of the painted miniatures has considerably improved. If I was under-pricing then, I'm certainly under-pricing now.
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| Now |
Back in January 2012, under-pricing wasn't such a huge deal. I was just starting out and I was convinced that lower prices would bring me more customers. They did, but at the cost of working ten-twelve hour days, six and a half days a week to bring in my share of the rent and other household costs. It didn't matter though, because I was my own boss, doing work I loved, and not battering my head against a brick wall throwing the same old villains into the same old cells day in day out, working shifts, and having at least a third of my day's off cancelled so I could testify in court. Best of all, I got to see the woman I loved every single day, as opposed to just two weeks out of every four.
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| Then |
My prices were worked out based on the daily income we needed to survive
divided by the number of miniatures I could paint in a
single day. A nice, fair method until you take into account the fact I was building the models for free, and charging the same price regardless of whether a customers miniatures needed building or not. It hasn't exactly been fair to charge Paul, who wanted me to paint
twenty miniatures he'd already built, the same as I was charging, Bob,
who was getting his built by me. I can think of other examples as well: such as the fact that I was basing miniatures for some customers as part of the normal cost, while other customers who specifically asked me not to paint the bases were being charged the same. Likewise, a customer paying me to airbrush a vehicle was being charged the same as a customer who's vehicle had to be hand-painted. That's not exactly fair either, given that hand-painting a vehicle often takes two or three times as long, meaning I might make just £25 (for one vehicle) for a full days work.
All in all, it's probably well past the time that I should review the way I charge customers. Unfortunately, it's true that this means some customers will wind up paying a little bit more for my services from June. Quite a few will actually wind up paying considerably less.
But everyone will be paying a fairer price and we can't say fairer than that.
Thank you all for understanding, and for your custom and comments. They're all appreciated.
Best Wishes,
Brian